Building Business Connections Using Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless arrangements—it's about mastering the subtle craft of professional relationships and the timing that matters most.
How We Address the Corporate Gifting Challenge
In 2019, the same frustration kept surfacing from clients: "Beautiful flowers, but they arrive after the meeting ends." That moment made us realize we weren’t just arranging blossoms—we were shaping moments that could influence professional relationships.
The Timing Shift We Discovered
Our breakthrough happened when a client faced a rushed investor meeting, moved up by three hours, and needed deliveries aligned. Rather than saying it couldn’t be done, we created what we now call "flex-timing"—floral setups that look impeccable whether they arrive at 9 AM or 2 PM.
"Today we design arrangements with several 'peak moments' across the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists usually don’t: What’s happening in your business right now? What’s the mood you’re aiming for?
Recent example: a client wanted to celebrate a partnership, but noted their partner company was navigating a family challenge. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can sustain become awkward within days. We learned to design for real office conditions—air conditioning, changing light, busy receptionists who might overlook water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even when maintenance isn’t perfect after a busy week.
The Follow-Through Innovation
We found that the true impact comes after delivery. A client noted that visitors were still asking about their flowers weeks later, still looking fresh. That made us realize we weren’t just delivering gifts—we were creating ongoing conversation starters.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain a polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality taught us to treat gifting as a relationship strategy, not just decoration.
Alexia Moreno
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in upscale settings. Alexia brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Originating in business consulting, Jordan learned that strong partnerships hinge on thoughtful gestures that many companies overlook. Jordan specializes in timing, cultural nuances, and the subtle craft of building business relationships through meaningful gifts.
